With the beginning of 2020, marketers are looking for new and effective techniques for online marketing. Maximum profit is the ultimate goal for any business and is a similar case with business owners who avail SEO services. It’s a known fact that marketing trends are changing with time, even SEO process is always changing. The activities which were in trend 5 years back have changed now and it is on. So one must have to be updated with new updates and trends if want to be on top. With time SEO has evolved as a more intelligent discipline that is under norms of Google with quality content, links, keywords, etc. The sophisticated strategies for organic traffic, competitor gap analysis, keyword gap analysis, etc still exist.
Four basic components of SEO focus on as a daily part of our jobs:
- Keywords (and keyword targeting).
- Search volumes behind keywords.
- Traffic coming from organic search.
- Conversions of customers searching for our targeted keywords.
Techniques revolve around the following:
- On-page optimization.
- Link building.
- Technical SEO.
These are all the focus of our professions as we report on our efforts and assess the next steps in any SEO campaign.
The Keyword has become a crucial player after Google updates like BERT and all. You have to be very specific and targeted while choosing the key queries for your website promotion.
I am giving you a small idea about keywords. Depending on the approach, these are as follows:
- Money Keywords
- Head Keywords
- Short Tail keywords
- Long-Tail Keywords
- Supporting Keywords/keyword synonyms
- Branded Keywords
- Phrase Match Keywords
- Broad Match Keywords
- Negative Keywords
- Exact Match Keywords
- And many other keyword types.
I have specially written for keywords just because they are a fundamental skill of the SEO profession.
When keywords are so researched search queries, topics should be considered broader terms and concepts. These are the backbone of any SEO strategy. Entities are also very important and are described as places, persons, things. According to Dave Davies, entities are the world in the new SEO.
“Entities are, in my not-so-humble opinion, the single most important concept to understand in SEO right now. Full stop.
Think I’m just another SEO professional spouting the latest “silver bullet” that will die on the table along with many before it?
Three of the most important ranking factors, at last disclosure, were:
An entity is anything that is:
And this is why it is so important to ensure that your site is optimized with entities, keywords, and topics.
Topics are also very important and considered as an SEO best practice to create 1 page per single targeted keyword. There are other basics, including content, links, and technical SEO that will make or break your success.
Most importantly, high-quality content is what’s going to help your site perform.
Competitor gap analysis includes insights like:
- Your competitor’s rankings.
- Your competition’s content (frequency of posting, word counts, etc.).
- The link profiles of your competitors.
- And, to a lesser extent, on-page SEO and technical SEO.
Instead, SEO is far more complex with layers of algorithms, not to mention the fact that Google makes changes to their algorithms daily. For better results, be active, be alert, be updated, be creative with new trends and SEO techniques.