Pay Per clicks Advertising is one of the vital practices in digital marketing process. To create awareness, reaching mass audience and increasing sales are the main goal of paid advertisement. With use of display ads one can enhance the complete digital marketing efforts. Display advertising is very powerful and have strong impact while a user browse his/her favorite blog and spot a visually engaging ad relevant to the content and appeal in a manner to grab our attention. This makes display ads more impacful than any other paid advertising practice. It is a part of Pay par click advertising and frequently used by digital marketers in modern marketing practices. There are different type of display advertising which can take a brand to top.
The optimization of display ads is not so easy as the advertising world is taking turns on daily basis. First it is important to understand the importance and types of display ads. With the use of images and videos, this crucial advertising technique exhibit the products and services of a brand. This responsive display ad format can be done in a personalized way including elements like:
• Text.
• Images.
• Videos.
• Logos.
As we are living in internet era in which most of the population is highly active on different online platforms, this allow digital marketing techniques to reach them easily and improve the chances of conversion by sharing detailed information directly to the end user. This enhance the chance of prospect customers to take action as they frequently see these ads while surfing on the internet, through different social media platforms, mobile apps, or even connected TV devices.
The best thing with the amazing display advertising is that it doesn’t disrupt user experience while capturing the user’s attention. During this process the high quality ads encourage users to take some action which count as a conversion. As these ads are associated with top-of-funnel marketing, digital marketers use it across the buyer’s throughout user journey. These ads are effective in:
• Creating Brand awareness
• Product based marketing
• Boost Sales
• Content or service promotion
What are different types of Display Ads?
There are different types of display ads in ppc and to use them in most effective way you must have to understand each type. It helps in aligning marketing goals and reaching target audience. There are different advantages with each type and helps in maximizing engagement and conversions.
• Responsive Display Ads
• Banner Ads
• Interstitial Ads
• Rich Media Ads
• Native Ads
• Retargeting Ads
Display Advertising Examples
• Leaderboard Display Ad
• Skyscraper Display Ad
• Mobile Display Ad
Display ads are very important part of any successful digital marketing strategy. The reach and scalability of display ads leads to creating brand awareness among potential customers, increase engagement and boost sales.
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