YouTube Marketing has become a very important technique in branding, promotion, creating awareness, sharing information etc. As it is a visual medium hence have a powerful impact on the audience. YouTube is now the second most visited site on the web after Facebook. The average time spent by visitors on this platform is almost 6 hours a day. This data has attracted marketers towards it and now people are trying new ideas, concepts to present their ideas, views, business goals, products or services in attractive ways to gain more visitors/audience/prospect buyers.
I know the importance and role of video marketing in current scenario hence sharing some tips to help you in making your YouTube marketing efforts more effective.
- Video Should have must-see titles having engaging content
Marketing through videos is all about presentation. A catchy title attracts users to open the video and have a look. So if you want to make your content must-see then you should develop a creative, innovative, informative and catchy title. Entertaining title directs users to know what your video is about.
- Step up your YouTube SEO
YouTube SEO is very fruitful and gives similar results to website or app seo. As YouTube is the second largest search engine in the world where people search for products and need problems solved.
Best practices for YouTube SEO
- Good title and description
- Targeted keywords in video
- Allow like, comments & views
- Right choice of category
- Add tags
- Understand Audience Interests
The goal behind a content or video is to reach mass audience and get more views and traffic for your content hence you should understand the what audience wants. To know the trend you can see the other videos and blogs who are getting high traffic and understand what exactly is in trend and people are liking. You can also take help of YouTube analytics for the uploaded videos in past.
- Get Involved with YouTube community
Be social and active on platforms and have a healthy relation among the YouTube community. Engage with the subscribers and be active on like, comment section.
- Thumbnail Customization
With a sort of one-two punch via a properly titled thumbnail you can grab a viewer’s attention. Although YouTube itself take thumbnail from your video and shows it but it may not be of superb quality conveying the main message which you want to tell hence create custom thumbnail.
- Target SERP’S
Promote your YouTube channel by keeping SEO in mind. Videos having product reviews, keyword specific topics, have more chances of ranking well is results.
- Run a contest
Run a contest to encourage people to subscribe your channel and do some action like, comment etc. Do the best practices while following Youtube’s policies.
- Encourage viewers to follow your videos
Set your videos in such a way that it will come in a series of videos so that people visiting your videos will remain regular on your channel and will follow your videos.
- Embed Your YouTube videos on your web portal
It is one of the best practice to promote your YouTube videos on outer platform.
- Create playlist for YouTube content
- Try Live streaming for instant results
It is viral these days and giving a better understanding of user interest.
Use YouTube Live as:
- Live tutorials
- Q&A sessions
- Product demonstrations
- Paid YouTube Ad campaign
Paid campaign gives instant results so if you want results more quick then can go for paid campaigns. The kind of paid campaigns you can use are:
- Display ads
- Overlap ads
- Skippable and non-skippable video ads
- Bumper ads
- Sponsored ads
- Share Youube Content on social media channels
To reach broad audience do regular sharing of your YouTube content on different channels like Facebook, Twitter, LinkedIn, Pinterest, Instagram etc.
Practice all above mentioned steps and enjoy your success on YouTube marketing.
If still facing issues then i am here to help you, reach to me on Skype, WtsApp or Mail.