With a change in marketing techniques, many new things have evolved and became an integral part of the marketing process. One of the fast-growing and widely used phenomena is Infographics which have surprisingly become popular and in use on large scale by big businesses and organizations in both print and digital. The reason behind this change is logical as it is a very clear, operational and creative way of presenting information without losing the interest of the spectator. With numerous options available for information, today’s viewer is so smart and clever and has a proper understanding of useful information and time-wasting materials. With the right information and proper method, only one can bound a user to go through his content or information. It is very obvious to lose interest while going through information less content as it is understood that Time is Money. In this era, Infographics has evolved as a very effective medium to display the information which is quite easy to understand and even time-saving.
It is sometimes become boring to go through huge content having countless lines of text, statistics in a large excel sheet and here the importance of Infographics can be understood how easily through visual data, charts, and statistics, it allows grasping the information in a convenient way. With the proper use of colour, ratio, and negative space, statistics can be transmuted into striking, noticeable and even influential graphics.
While designing Infographics, few things have to be kept in mind. It should be simple so that a visitor can easily navigate through the information without having any understanding issue. Use limited colours, keep it simple. Use recognizable icons and images in the Infographics which can be easily connected with the universal visitors. It will cross the language barrier as the image information is accessible by global users. The most important point is to maintain originality. Whatever the topic is, with the use of relevant colours, right proportion, images, fonts, and text, the design should be unique and allure the viewers. It should maintain an organized appealing with the subject matter and brand image of the organization.